HUF founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late 1980's. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. Hufnagel became a professional skateboarder in 1992 and after opening his own skate focused store in San-Francisco in 2002 he launched Huf as its own brand and the rest is history...